THE SUPER

Click on the bowl to go to the facets of this web quest

THE SUPER CEREAL STUDY

A Standards - Based,

Web Quest Activity for the Grade 5 Classroom

The Facets

INTRODUCTION

Welcome to the web quest portion of the Super Cereal Study. I am hoping that you will enjoy poking around the world of breakfast foods, while you earn credits for your final grade, learn some important information for life, and maybe have some fun, as well.

We started looking at breakfast cereals in my classroom, downstairs at School Street School, in 1984. Back then, no matter how we re-arranged the data, Post Raison Bran would win the "Best Cereal" every single year. Go figure, it must have been a pretty good cereal. Now, we do not try to take every cereal and enter it into competition. Too many to work with !

Just as is true with any other food you choose to buy, you can make good and bad decisions about breakfast cereals. It is hoped that you will come out of this web quest more informed about :

history of breakfast cereal

nutrition

marketing techniques

taste

Probably, when you're done, you will be as lovable as Tony the Tiger,

you will have the leadership of Captain Crunch,

and you'll have better luck getting cereal than the Trix rabbit.

Remember, you will get out of this web quest exactly what you put into it. Seeing as you apparently have to do it, you might as well give it your best effort. Good luck !

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THE TASKS

When you wish to perform the tasks mentioned in the web quest, you can click on the cereal workers from a really old Kelloggs factory. This will take you down to other links that will allow you to get needed information.

1. One of your jobs is to answer research questions and do certain research tasks. Please click here to get the study questions for this part of the study.

2. We want you to choose a favorite or most interesting cereal box character and either draw or trace it - in accurate color detail. Click here or on Dig 'em to go directly to the best character links area.

RESOURCES

Cereal History

1. Who are these fun - looking guys ? If you click on their faces, you might be able to find out some information about how the cereal industry got started. The old cereal box may be some help, too.

Quaker Link #2 Kellogg Post Quaker

Please click here to get the study questions for this part of the study.

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Nutrition

2. How healthy are the various cereals that are presented for sale to you ? Click on the following pictures to see nutrition information that you can use for your nutrition spreadsheets. If you just want to go to the website of the company that produces each cereal below, click on the corporate name below the picture of the cereal box:

Post Quaker Oats Kellogg's General Mills Ralston Foods

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Marketing

3. How do the cereal companies get people to buy their cereals ?

What have they done to appeal to kids ?

Here's one from the past

From a bit more recent times

Another Link for Cereal Characters

Here's one from today's marketing

Another Link for Today's Promotions

Cereal and Junk Food Advertising. A Canadian website.

What have they done to appeal to parents ?

OFKA logo

Another Link for Appeal to Parents

What have they done to appeal to older cereal lovers ?

Another Link for Appeal to Older Cereal Lovers

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Taste

4. How do you correctly run a cereal taste test ? Click the spoon for suggestions by Amanda Thompson.

SOME EXTRA WEBSITES FOR PEOPLE TO USE

A CEREAL WEBSITE FROM A STUDENT

Click on the Cereally Speaking Icon to go to Amanda Thompson's site.

Cereally Speaking!

A Unit About Cereal and Advertisingby

Amanda Thompson

A CEREAL LESSON PLAN WEBSITE FROM A TEACHER

Click on the School Bus to go to Laura Cooper's site.

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CREDITS

Please click here to get the list of credits for this study.

ASSESSMENT

WEBQUEST PARTICIPATION RUBRIC

LEVEL WORK COMPLETION CREATIVITY EFFORT / WORK ETHIC EVIDENCE OF LEARNING

LEVEL FIVE
[ Above and Beyond]

The student has completed all of the requirements of the Super Cereal Study web quest , and has done some or all jobs better than requirements call for The student did all elements of the Super Cereal Study web with an effort to have an appealing product and went far beyond to have extra appeal on some. The student worked on all the elements of the Super Cereal Study web quest independently and with unusual commitment. There is clear evidence in the student's product and quiz results that a great deal was learned from this exercise. Student tried hard to learn more.

LEVEL FOUR
[ You've Done it ]

The student has completed all of the requirements of the Super Cereal Study web quest satisfactorily The student did the elements of the Super Cereal Study web with an effort to have an appealing product . The student worked on all the elements of the Super Cereal Study web quest with commendable effort. There is clear evidence in the student's product and quiz results that a good deal was learned from this exercise. Student tried earn more.

LEVEL THREE
[ Pretty good, but Not Quite There ]

The student has completed most of the requirements of the Super Cereal Study web quest satisfactorily The student did the elements of the Super Cereal Study web with an enough effort to have an acceptable product . The student worked on some elements of the Super Cereal Study web quest earnestly and some with less commitment. There is some evidence in the student's product and quiz results that some material was learned from this exercise. Student did little extra.

LEVEL TWO
[ Quite A Way to Go to Get There ]

The student has completed some of the requirements of the Super Cereal Study web quest satisfactorily or- all is done but much is not satisfactory The student did a few elements of the Super Cereal Study web with an effort to have an acceptable product . The rest was done without any creativity. The student worked on the Super Cereal Study web quest with less commitment than most of the class. There is little evidence in the student's product and quiz results that much was learned from this exercise. Student didn't try very hard to learn more.

LEVEL ONE
[ Not Much Work in Evidence ]

The student has completed very little of the requirements of the Super Cereal Study web quest satisfactorily The student did not show much evidence of effort to have an appealing or acceptable product for the Super Cereal Study web quest.

The student worked on most elements of the Super Cereal Study web quest with little commitment. There is almost no evidence in the student's product and quiz results that anything was learned from this exercise.

CONCLUSION

This is the conclusion of the Super Cereal Study. I am hoping that you enjoyed using it. It is part of the modernization of a really old and favorite unit of mine. Please make sure that you have done all the work that was asked of you. Completeness of your work will be a criterion by which we judge you.

The wonder of today's computer and the worldwide web make this study so much easier and more interesting than in 1984, when we could not organize the data on spreadsheets, we could not read about cereal on the web, and our biggest goal was finding the best cereal.

The cereals are getting better all the time, and so is the study. Thanks for participating.

Mr. Ladabouche

LEVEL	WORK COMPLETION	CREATIVITY	EFFORT / WORK ETHIC	EVIDENCE OF LEARNING
LEVEL FIVE [ Above and Beyond]	The student has completed all of the requirements of the Super Cereal Study web quest , and has done some or all jobs better than requirements call for	The student did all elements of the Super Cereal Study web with an effort to have an appealing product and went far beyond to have extra appeal on some.	The student worked on all the elements of the Super Cereal Study web quest independently and with unusual commitment.	There is clear evidence in the student's product and quiz results that a great deal was learned from this exercise. Student tried hard to learn more.
LEVEL FOUR [ You've Done it ]	The student has completed all of the requirements of the Super Cereal Study web quest satisfactorily	The student did the elements of the Super Cereal Study web with an effort to have an appealing product .	The student worked on all the elements of the Super Cereal Study web quest with commendable effort.	There is clear evidence in the student's product and quiz results that a good deal was learned from this exercise. Student tried earn more.
LEVEL THREE [ Pretty good, but Not Quite There ]	The student has completed most of the requirements of the Super Cereal Study web quest satisfactorily	The student did the elements of the Super Cereal Study web with an enough effort to have an acceptable product .	The student worked on some elements of the Super Cereal Study web quest earnestly and some with less commitment.	There is some evidence in the student's product and quiz results that some material was learned from this exercise. Student did little extra.
LEVEL TWO [ Quite A Way to Go to Get There ]	The student has completed some of the requirements of the Super Cereal Study web quest satisfactorily or- all is done but much is not satisfactory	The student did a few elements of the Super Cereal Study web with an effort to have an acceptable product . The rest was done without any creativity.	The student worked on the Super Cereal Study web quest with less commitment than most of the class.	There is little evidence in the student's product and quiz results that much was learned from this exercise. Student didn't try very hard to learn more.
LEVEL ONE [ Not Much Work in Evidence ]	The student has completed very little of the requirements of the Super Cereal Study web quest satisfactorily	The student did not show much evidence of effort to have an appealing or acceptable product for the Super Cereal Study web quest.	The student worked on most elements of the Super Cereal Study web quest with little commitment.	There is almost no evidence in the student's product and quiz results that anything was learned from this exercise.