Cereal Study Research Questions

The History of the Cereal Industry

1. Who are the two men in the far lefthand pictures ?

2. Why did John Harvey Kellogg get in the habit of simple, healthy breakfasts ?

3. Why did Kellogg tell patients to "Eat what the monkey eats -- simple food and not too much of it." ?

4. Which Kellogg brother developed a method of making cereal grains into flakes ?

5. Who is the man in the hat in the middle picture ?

6. What are some of his inventions ?

7. From the Kelloggs website, find out how this man became involved in breakfast foods.

8. Who is the man on the far right ?

9. Why is his picture shown in the Quaker Oats Company part of the webquest ?

10. When did the Quaker Oats trademark become established ?

11. How did Douglas and Stuart end up getting the Quaker name ?

Cereal Nutrition Questions

1. Name five cereals from each of our manufacturers. [Name below cereal box]. In your five cereals, name three that are really familiar to you and two that may not have ever heard of before. Show me which are which.

FROM THE FRUITY PEBBLES BOX

2. Most cereals do not contain much cholesterol, if any. Name at least five cereal that do have some in them. [Brand and Manufacturer]

3. Name eight cereal that have a lot of healthy fiber. [Brand and Manufacturer] Remember, with decimals, the number on the left of the decimal is bigger and more

important.

FROM THE CHOCO CRUNCH BOX

4. What does this article think cereal companies should use to sweeten cereals for kids ?

5. What three things did a lot to hurt the reputation of cereals ? In other words, they were “cereal killers”

6. How much fiber should you have each day ?

FROM TONY THE TIGER

7. Name three features that make a cereal a healthy cereal ?

FROM THE ICE CREAM CONES BOX

8. Name three cereals that contain much sugar, three cereals that contain acceptable amounts of sugar, and three cereals that contain little or no sugar.

FROM THE DONKEY KONG BOX

9. Name three cereals that contain a large amount of whole grains, three that contain enough to be acceptable, and three that contain little or no whole grains.

Cereal Marketting Questions

We are first looking for ways that cereal companies try to appeal to kids to buy their cereals.

1. Before reading any further, name as many ways as you can of reasons why you might want to buy one brand or type of cereal instead of another.

FROM THE PICTURE OF THE COWBOY

2. So, who is the cowboy in the picture ?

3. Why would my dad have belonged to the Ralston Straight Shooters’ Club ?

4. Who was Tony ?

5. How did Tom Mix die ?

FROM THE PICTURE OF QUISP

6. What methods did cereal producers use in the period from 1950 to around 1980 to attract young customers to their products ? List:

something you could taste something you could have or collect something you could see or hear

7. Name at least four kinds of cereal - related characters from cereal boxes, what cereal they came with, and when they started being used on the box. Please don’t

use the same company for all of these characters eg.,[ all Kelloggs or all Post ].

8. PPP Special challenger question: Who is the artist who drew the animation “cels” for Captain Crunch commercials ?

FROM THE PICTURE OF TREASURE PLANET

9. Name some popular movies or shows that cereals have used on their boxes to attract attention to their product.

10. What are some of the inside - the - box prizes that Donnie Neiswinger has collected over the years ?

11. What is the “You Rule the School” website all about ? Why might this help sell cereal ?

FROM THE PICTURE OF THE WHEATIES BOX

12. Name some famous people on the Wheaties boxes in the last several years. Wheaties has done this for years….why might these pictures encourage people to eat that particular cereal ?

13. What are good features that older cereal lovers look for in a cereal ?

Cereal Taste Tasks

Here, we are first looking at suggestions for doing a cereal taste test.

1. Check in “Lesson Seven” of Laura Cooper’s lesson suggestions. How does she come up with a way to ensure that many kids will be available to taste many cereals ?

Expalin this in a paragraph - not a few words.

2. Look in Cereal Taste Test: Generic vs. Name Brand , in the Laura Thompson website called “Cereally Speaking”. What are the three objectives to her taste

test lesson ?

3. In the Thompson web site, how does she plan to have the clients judge the cereal without knowing which cereal is which ?